Virgin Bingo back on TV
Virgin Bingo will be landing back on our small screens today for another 2 week online bingo advertising campaign as from today. Their online bingo TV ads are due to be aired across all terrestrial and freeview channels, so viewers can expect to be greeted by Ricardo the Jalapeno once more, delivering the Virgin Bingo message.
The all new Virgin Bingo advert proved to be such a success for them, they decided to extend their bingo campaign for another two weeks. As we know it most certainly is not pocket change when delving into the TV ad world, in fact many gaming sites have be known to have million pound ad budgets before now, so the Virgin Bingo ad must be doing its job for them to bring it back again within a relativity short period of time.
The power of TV advertising is a force to be reckoned with, however get it wrong and a whole lot of money could be washed down the drain. There is one thing all gaming sites have to bear in mind when making online bingo TV adverts or any gaming TV ad come to that, which is they must adhere to the ASA (Advertising Standards Authority) code of practice.
Tombola Bingo to their cost had to remove all their fairground attraction ride themed online bingo TV adverts after one complaint was made to the ASA, which was then subsequently upheld. The ASA sited that these ads would appeal to young persons, due to the fairground theme. This led to the banning of all three Tombola Bingo averts and as a result Tombola Bingo also choose to change the image on their site from a fairground ride to a bingo paradise.
Tombola Bingo are not on their own as many sites have had their TV adverts banned over the past few years. Ladbrokes even took out a full size newspaper advert looking for the person who made the one complaint about their ad and subsequently see it banned.
What was interesting to see about the Virgin Bingo TV ads, was that they went for an animated theme. In general you associate animated cartoon characters with children’s TV shows, although in our opinion the Virgin Bingo ad does not appeal to children in any shape or form, still they did take a risk going down the animated route with Ricardo the cartoon character Jalapeno as the face of their site.
