UK Online Bingo in the Media
UK online bingo sites are once again in the media glare with a number of the big bingo industry contenders launching brand new TV advertising campaigns. Gala Bingo are already in the midst of their latest campaign and Bet365 Bingo hit our TV screens yesterday with their all new TV bingo offering.
Virgin Bingo will be next on the TV bingo agenda when they jump onto our small screens from the 5th of October with their first ever bingo campaign initiative. Some online bingo sites have huge budgets for their advertising and getting their wares on TV most certainly does not come cheap. This begs the question as to whether they are worth the money? Well with so many gaming sites now hitting our TV’s, there have to be something in it.
Online bingo sites always have to be on the lookout for the ASA, as they have the authority to ban their ads if they see fit. The ASA does not ban an advert lightly, but it has to be said what one person may find offense another one may not. It is the job of the ASA to make sure all adverts aired on UK TV including online bingo and gaming ads, conform to the strict code of practice.
Gaming sites are aware of the rules and regulations regarding gaming adverts, but still we have seen many banned off our screens over the past few years. It can take just one complaint from a viewer to get any advert banned.
Ladbrokes Bingo were the funniest when one of their gaming ads were banned a while ago, as they even went as far as putting a full page advertisement in the Sun newspaper looking for the one person who made a complaint about their ad (to apologise for causing offense) which subsequently see it banned forever.
If you are a TV buff you will almost certainly have seen an online bingo TV advert in one form or another and one thing is for sure they are here to stay for the foreseeable future at least. October certainly looks like it is going to be an online bingo TV advert free for all, so get ready to see many of them being aired on your TV screens.
