The Cube Sponsored by Wink Bingo
Wink Bingo is sponsoring yet another prime time television show, The Cube. This hit game show is aired on ITV1 on Saturday evenings and it is sponsored by British online bingo website Wink Bingo. In keeping with the theme of The Cube, Wink Bingo released 8 new commercials with its famous kittens playing the game show.
Watch these cute kittens play games inside their own Cube and perform tasks just like a regular participant in the show itself. These brand new commercials are shown at the beginning and end of the ad breaks during the telecast of The Cube, on Saturday evenings. Viewers can catch repeats of the show and the fabulous new Wink Bingo commercials too, on Sundays and again on Tuesdays too.
Just like they did in their debut Wink Bingo advertisements for the hit show Family Fortunes commercials, here too, the Wink Kittens are playing the game from the show that Wink Bingo is sponsoring. Catch 8 new commercials featuring the absolutely adorable Wink Kittens trying their skills in The Cube.
3 litters of kittens were used to make these short commercials. Of the entire lot, handlers chose those kittens that showed a spirit for adventure and explored the set with interest. The kittens were much too young to be trained so the ones that gamboled around the specially constructed kitten-sized set with its special kitten-sized cube were filmed.
The cube too was customized to be suitable for the kittens – one side was left open so the kitties could get in and out freely and so it remained well ventilated too. Dolls house furniture, play crockery and other miniaturized props were used in this set. The kittens were filmed as they were left free to poke around, explore and play with the props and the Cube on this special set.
Tinkerbell the show host was chosen for its grey coat, which matched real host, Phillip Schofield’s grey hair.
The animals were extremely well cared for. The filming was done in a specialized studio that works with animals, complete with a dressing room for the kittens to rest between shooting.
The commercials took a mere two weeks to make – right from being just an idea to a ready-to-air commercial. Shooting in the studio with the kittens took two days. Editing the footage took another two days. The voices were recorded and animation experts did the mouth movements on the kittens to synchronize with the dialogues, over another couple of days. 8 10-second commercials were ready in just 2 weeks.
These new Wink Bingo commercials were seen by an estimated 5.5 million viewers when they premiered. The antics of the kittens have won the hearts of viewers across the UK and the kittens are nearly as popular as The Cube itself. Wink Bingo has spent a huge amount of money on these commercials, especially on the deal sponsoring The Cube. The exposure and resultant familiarity of the viewing public with the Wink Bingo logo and brand name will definitely see a good rate of conversions for this online bingo website.
TV commercials from online bingo websites are not so uncommon anymore and Wink Bingo is now well known for its TV adverts. Not only does the viewer recognize the Wink Bingo brand but the commercials themselves also have been very memorable.
Watch out for the Wink kittens playing the latest game to hit the tube – The Cube, on Saturday evenings on ITV1.
