Online Bingo Ousts Bored Housewife Syndrome
Online bingo is fast becoming popular with a new demographic of personality, and although the person who coined the phrase “bored housewife” was probably a male chauvinist pig, with the advent of online bingo and the internet, there is no longer an excuse to use this phrase. Not for anyone.
The world is in a rapidly changing state at present. Technology is changing so quickly that no sooner do we have time to adapt to one set of technological circumstances then another new one arises. With this, so are the demographic of people who use the internet and because there are so many opportunities available today on the internet, it has attracted a wider audience of female users. These could be housewives who are looking to stat up a home based business, as many do, and in their searches have come across many and varied opportunities to take advantage of, including, but not limited to, online bingo.
Online businesses and marketing companies have become aware that female internet users are becoming of a wider scope, and they are trying to take advantage of this situation. Many online businesses are specifically targeting women as they are perceived to be integral to the level of trust the online business requires to build its business. In other words, the woman, not the man, holds the purse strings. Women are also found to be the most likely one in the partnership to go online in search of services and products as well as pricing, before going ahead and making a purchase.
In recent research, internet statistics show that the online industry is dominated by women in terms of the variety of products purchased and pages viewed. As an example, in search of health care of the 66% of US women who go online, 74% of these are searching for health related subject matter.
Online bingo is another very marked example, women make up a customer base of approximately 70% in online bingo and other casual gaming sites, this is a ?2 billion market in the UK and women are providing the growth in this industry. One of the reasons why more internet marketing campaigns are gearing their advertisements to appeal to the female market. There is a guy who writes online about bingo and he complains bitterly that advertisements for bingo are not geared for men. Well chum, this is precisely why; we have the power!
