Ladbrokes Bingo to run YouTube Ad Campaign
Online bingo gaming sites like Ladbrokes Bingo have long been able to host their bingo videos on YouTube, but they were not permitted to run ad campaigns on their.
However, by the looks of it things have just changed in this area with Google announcing that it will now permit licensed gambling companies to run advert campaigns on YouTube and Ladbrokes Bingo will be the first to take them up on it, with many other gaming companies to follow suit no doubt.
Google Incorporated now own YouTube after a multi million buyout of the company a while ago and this video sharing website has done nothing but go from strength to strength over the years. Thousands of people log onto YouTube daily, so running a gaming ad campaign on here could prove to be a very profitable venture indeed.
There will be a few terms and conditions related to running gaming display campaigns on YouTube though and one will be that (gaming ad) content will only be displayed when the viewer has verified that they are over the legal gaming age in the UK, which as we know is 18.
By the sounds of it these online bingo and gaming ad campaigns will run on a (click to play) basis, which usually means every time a viewer clicks on the ad (Ladbrokes Bingo) would have to play google a set fee.
Apparently Ladbrokes Bingo have already enlisted the services of marketing agency TBG Digital based in London. So gaming and betting giants Ladbrokes have definitely been very quick of the mark on this one.
It will be interesting to see just what other gaming company’s jump on this all new (YouTube) advertising bandwagon in the not so distant future, but we estimate there to be a fair few. However as with all kinds of advertising, these things do not come cheap.
Last year Ladbrokes Bingo have over a £1 million pound budget for their advertising alone and Foxy Bingo also have an astronomical ad budget. This could be one of the reasons why both these gaming companies are now household names in the UK.
