Gala Bingo Coral Launch Pioneering Sports Software
Gala Bingo already run on their own online bingo software, so they do offer something different than they rest. And now it seems the launch of pioneering sports betting software will further establish them as one of the top gaming brands on the net.
Coral, is the sports betting brand of Gala Bingo and they have now joined forces with (Geneity) who are gaming and software specialists in their filed. This comes part of a multi million pound investment by the Gala Coral group where they plan to further enhance their customers experience across all their betting retail brands.
For those of you that are unaware, Geneity’s (gen-bet) sports betting software platform has now been fully integrated into Gala Corals existing account management system. The benefits to their customers will include just the one account, giving them access to all Gala Coral betting area’s (so out to window goes those multiple accounts) and this will apply across online, mobile, retail and telebet channels.
Geneity also now power Gala Corals recently refurbished website and this also comes fully loaded with lots of new gaming features, plus a live betting functionality which allows their bookmakers to mange live sporting events more effectively.
Damian Cope, Chief Information Officer of Gala Coral Group, said: “Our objective was to replace our previous system with a solution that provided our customers with a first class, multi-channel, sports betting product. We also needed to ensure that the new product provided the necessary flexibility to allow Gala Coral’s expert internal odds compilers and trading team to rapidly react to events and create new betting opportunities across our 1,600 betting shops, via telebetting and online/mobile. Working closely with the hugely experienced team from Geneity we succeeded in creating a solution that was right for both our customers and our employees alike.”
He added: “We have already received significant positive feedback from our customers regarding the specific enhancements that are now being offered on Coral.co.uk thanks to the new GenBet Platform. We’re looking forward to working closer with Geneity in the future on further enhancing the betting experience of our customers.”
