888 Ladies Bingo Re-Branding
888.com the name behind 888 Ladies Bingo have recently undergone a major re-branding of their names logo and this will affect all the (888) gaming sites which currently include 888 Casino, 888 poker, 888 Sport, 888 Games and 888 Bingo.
The re-branding of 888 Ladies Bingo and all 888.com sites is set to incorporate unified and eye catching logos, as well as a fresh modern new look. This should mean that all their brands will speak the (same gaming language) and have a united front.
888 Ladies Bingo are the flagship site for 888.com and they remain one of the top bingo sites on the net today. 888 recently launched another new site on the online bingo airwaves – 888Bingo, but whilst 888 Ladies Bingo is a standalone site running on globalcom software, which by the way is owned by a subsidiary company of 888, dragonfish…….888Bingo runs on the globalcom network.
888Bingo does offer a fun and straight forwards online bingo experience for players on the net, but it does not quite live up to its sister site 888 Ladies Bingo. It is thought that 888Bingo will be moved to a standalone bingo setting in the not so distant future, so we look forwards to this change.
The branding name of 888Ladies, suggests that they target is the female population within the UK, but 888Bingo is more of a unisex name and their homepage of this bingo site which is in black and red…..backs up this fact. Log onto 888 Ladies Bingo and you will find it much more girly homepage……..although men and women alike do play at this bingo site……the site does aim at the ladies.
More and more men are now playing bingo online, but women do still outnumber them in this area. Unisex online bingo in my view is definitely the way forwards……….so sites should throw out the pink and bring in a more uniformed look, which both the guys an girls will enjoy and not ostracize one or the other.
888.com are leaders in their field and I believe will remain at the forefront of online gaming for some time to come.


